Branding shouldn’t be complicated, and neither should intros.

Your brand shouldn’t burn you out.

My degree says graphic designer, but I’m a lifelong creative who’s passionate about so much more than just aesthetics. I could ramble on about my career in the corporate world, but all you really need to know is this—

When all our lives turned upside down in 2020, a realization hit me like a train—spending hours commuting, sad gray office spaces, endless migraines from fluorescent lights, and working through my lunch break didn’t have to be the norm anymore.

I wish I had realized that sooner, but like so many of us, I had my head down, doing my best to get by without really pausing to think about what could be different. I mean, for the most part, that’s what we’re all taught to do, right?

But I had been burnt out for a while from that cycle.

So when life as we all knew it came to a screeching halt, I finally started challenging these ideas. I started dreaming about the possibilities again, and letting myself wonder what my life could be like.

It took me a while to build up the nerve, but I finally decided to bet on myself and started my business. And it was challenging.

I was getting bombarded with advice from every direction about what I should and shouldn’t be doing to market myself, how my process should work, how often I should show up—and it was draining because none of that advice was right for me.

I battled a lot of self-doubt (and still do sometimes). But I learned that what others were doing would never work for me, because *I* had to find my own sweet spot.

I’m still doing that every day—and I want to help you do the same.

No brand, no person is cookie-cutter, so neither is my process. I work with you to figure out what’s best for *you* and your brand so that you can succeed on your own terms.

If that sounds good to you, then I’d absolutely love to push boundaries together.