Crunchi Cosmetics
FOCUS: brand refresh, art direction, packaging, marketing, web design
INDUSTRY: clean beauty and skincare
VIBE: luxury, modern, clean, minimal, feminine
Crunchi is a toxin-free beauty and skincare company with a focus on sustainability and lowering your body burden. They believe you shouldn’t have to sacrifice beauty for health, or health for beauty.
Crunchi is committed to educating consumers about the lack of regulation in the beauty industry and providing a safe alternative. Crunchi empowers people to detox their makeup bag and lower their body burden by switching to toxin-free products that are good for people and the environment.
PURE WHITE
BLUSH
PEACH BELLINI
LINEN
SOFT GRAY
CHARCOAL
LOVE NOTES FROM MY CLIENT—
This refresh has been long overdue and Kimberly handled it with grace and heart, keeping our vision in mind through the whole process.
